Who are you without your job title?Who are your teammates without theirs?
These may be the most important questions surrounding your career, and most people can't effectively answer them.
A strong sense of true self-identity is what separates those who thrive from those who just get through the week. The same is true for teams: when people know who they are, and the team knows who it is, performance follows.
Clients & Partners
Same question, asked at two scales.
For a personStrip the title. Who's left?
For an organizationYou hired roles. But do you really know the people in them?
Underneath, it's the same work. Where it starts depends on who you are.
My own path.
- "I'm good at my job — and quietly miserable."
- "I just lost my job. Or I'm afraid I'm about to."
- "I traded the uniform for a question mark."
- "I just graduated and have no idea what's next."
- "I'm doing fine. I want to be doing great."
Different feelings, one fix: work that fits who you actually are — not a tenth résumé rewrite. We help you find it.
My team's path.
- "Good people. Hitting targets. So why does it feel flat?"
- "We keep losing the ones we can't afford to lose."
- "Right people, wrong lanes — and I can feel it."
Disengagement is rarely a motivation problem. When people are aligned to the right role, values, and purpose, performance follows. We help you design those conditions on purpose.
Surviving and thriving are not the same.
At the Helsinki bus station, dozens of buses leave on the same route, making the same stops for the first few miles. Photographer Arno Minkkinen told graduating artists that their unique vision only shows up further down the line, where the routes finally split. His advice: stay on the bus.
In a career, most people do the opposite. They hit the question, “Is this all there is?” — then grab a cab back to the station, tweak the résumé, and board a similar bus in a different building. Same route. Same stops.
Surviving
Thriving
You don't need a new résumé. You need a new sequence.
Changing buses does no good if you're in the wrong station. We help you find the right station first — then the right bus.
The
ReLAUNCH Alignment Multiplier™
Strengths × Values × Purpose
Alignment multiplies the impact.
Strengths
→ Engagement
Strengths reflect the abilities, patterns, talents, and ways of contributing that come most naturally to an individual. When people consistently apply their strengths in meaningful ways, they are more likely to become deeply engaged in their work and contribution.
The question is not simply, “What am I good at?” It is, “Where do I naturally create value, and what happens when I have the opportunity to do more of it?”
Values
→ Meaning
Values reflect what matters most to an individual. They influence priorities, decisions, relationships, environments, and the kinds of work or contribution that feel worthwhile.
When an individual’s work and choices are consistent with deeply held values, the experience becomes more meaningful.
The question becomes, “What matters enough to me that it should influence how I work, lead, and live?”
Purpose
→ Fulfillment
Purpose provides direction. It connects an individual’s strengths and values to something beyond immediate tasks, titles, compensation, or achievement.
When individuals understand how their strengths and values can be directed toward something meaningful, they experience a deeper sense of fulfillment.
Purpose helps answer, “Why does my contribution matter?”
▼ The root of all of it
A clear sense of Self-Identity
Strengths, values, and purpose only line up once you know who you are. That's where we start — and it's what makes everything above it possible.
We don't read you a personality test. We read your life.
Who you are is already there — in the stories you've never been asked to tell.
You bring the real stories: the win you're proudest of, the time you lost track of the hours, the line you wouldn't cross. We find the evidence inside them — the strengths you actually use, the values you actually defend, the purpose you keep returning to.
Not from a quiz that guesses who you are. From what you've already done.
Tell
You share the real stories — the wins, the turning points, the moments that stuck with you.
Find
We pull the evidence — Strengths, then Values, then Purpose — proven by what you did, not what a test assumed.
Articulate
We turn it into your Thrive Story: who you are, what you bring, and why it matters — in your own voice.
Align
You target the roles, teams, and environments that fit — and recognize misalignment early, before it costs you.
Clarity people can feel.
guided through the process
networked job search
with clarity and confidence
"More than a coach."
Played a pivotal role in my transition and retirement from the Marine Corps after 31 years — guidance, wisdom, and unwavering support.
— Scott Stalker · Marine Corps (Ret.)
"Aligned with who I am."
The WHYteboard process helped me clearly articulate who I am, what I bring, and why it matters. The most clarifying step in my career search.
— Madeleine Mount-Cors
"Put my puzzle pieces together."
In just 7 weeks, I understood what I'm most passionate about, where to target my search, and how to connect with the right people.
— Nicole DeRamus, PhD
"It became personal."
Chad didn't just help me build a game plan — he helped me believe in it. I walked away with direction, the tools to communicate my value, and confidence.
— Tara Feher
STRENGTHS + VALUES + PURPOSE
The ReLAUNCH Alignment Multiplier
A practical framework for greater meaning, fulfillment, and thriving in your work.
Pottinger · Clay · Brennan
We wrote the book on it. Literally.
Thriving isn't accidental. It's designed.
Our methodology isn't improvised — it's the framework our founders developed across military service, executive education, and global consulting, and captured in The ReLAUNCH Alignment Multiplier. It names something many people feel but struggle to explain: work becomes possible to thrive in when strengths, values, and purpose reinforce one another instead of pulling against each other.
By Jeff Pottinger, Chad Clay & Pete Brennan · Co-Founders, ReLAUNCH Advisors
Stop surviving your work. Start thriving in it.
No guessing. No tenth résumé rewrite. Just the clarity that makes the right move obvious — whether you're resetting your own path or your whole team's.
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